WordReference Random House Unabridged Dictionary of American English © 2026
sell′ing point′, 
  1. Communications, Businessa unique or advantageous feature that appeals to the prospective buyer of a service, product, etc.:A generous discount is the chief selling point of the book club.
  • 1920–25

'selling point' also found in these entries (note: many are not synonyms or translations):
USP

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